Lead nurturing is the process of forming a long lasting relationship with your potential client with the aim of earning their business when they are ready to buy in the future. A consistent and relevant communication done by both sales and marketing teams plays an influential role while your leads are about to make a final decision.
Nurtured leads have a significantly shorter sales cycle, meaning they become your customers way quickly than an average prospect. With the growing competition, trust plays a pivotal role in the buying decision of our prospects. Lead nurturing helps build this trust in a strategic way guiding these leads down the sales funnel.